Social media makes it very easy these days for companies and organizations to virtue-signal, i.e., to claim to be inclusive and supportive of marginalized identities. But people who experience these marginalizations know that, in reality, most of these companies are not actually inclusive. This usually isn’t malice but rather just not bothering to think about us at all. Today I want to share a fairly minor example—something we call a microaggression, because it didn’t stop me from using the service, but it was still hurtful. I’m actually surprised how much it affected me.
Being a dutiful daughter, I volunteered to order some pet supplies on behalf of my dad. (Forty-pound bags of cat litter can be heavy!) PetSmart has set up a curbside pickup system, so I figured ordering online and picking it up would be easy. Indeed it was—aside from the single complaint that is the focus of this whole post, I have to say that PetSmart’s site and the process were one of the smoothest experiences I have. They’ve got this down.
See, when I looked at their website’s instructions for curbside delivery, I was faced with this:
I haven’t legally changed my name yet,…