My avatar across the web: a photo of my feet in grey-white socks and brown sandals.

Ben Babcock

I read, write, code, and knit.

Diamond Shreddies and Mini-Wheats

Here's a cereal aside for you today regarding advertising.

Lately I've been seeing a lot of commercials for "Diamond Shreddies", which are apparently just like regular Shreddies, only they're diamond-shaped. For those of you familiar with Shreddies but not this commercial, I'll give you a moment to visualize the difference.

Got it? :D Yeah, they're exactly the same. This commercial is very clever, because it's one of those "it's so dumb it has to be a joke" jokes; the true joke is on the poor sod who does think there's a difference.

This morning I absently looked up at the TV while a Mini-Wheats commercial was on. That jingle is just annoying. And really, whose idea was it to try to sell me cereal by having an anthropomorphic weaved wheat guy dance and sing about how tasty he is? I don't know about you, but I'm like Arthur Dent--I don't fancy eating something that talks back to me. Well, that's marketing for you.